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Business gym workouts

A series of MBA inspired ‘MasterClass Workouts’ … developing powerful business leaders

 

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LiveVirtual

OVERVIEW OF WORKOUT SESSION COVERAGE
The programme is structured as a series of LiveVirtual coaching sessions delivered over eight one-day Workout sessions, each with a one week gap
Workout One IMPACT – Building Personal Performance … practical steps for developing confidence, credibility and influence
Workout Two MIND-SET – Developing Boardroom Insight ... the behaviours, focus and decision drivers for business leaders
Workout Three FITNESS – Refining Corporate Capability … the drivers of agile business success and ‘breakthrough issues’ for change
Workout Four TRANSFORMATION – Responding to Industry Transition … defining the barriers and breakthroughs for the strategic journey ahead
Workout Five TACTICS – Creating the Customer Experience … todays ‘Go2Market’ practices adopted by the emerging market leaders
Workout Six ATTACK – Playing to Win … mapping where and how to focus business pursuit to maximise success
Workout Seven RESULTS – Using the Key Performance Metrics ... navigating the ‘financial maze’ to clarify achievement and priority action areas
Workout Eight STAYING ON COURSE – Leading Strategy ‘Roll-Out’ … building focus / commitment and proactive implementation management
 

The Deliverables

+ The purpose of this initiative is to enable the business leaders to specifically identify clear and powerful initiatives that will rapidly accelerate personal and business performance in the post Covid19 economic reality

+ It will focus on practical application of the principles introduced in each session. It will define the headline ‘Breakthrough Issues’ that are the primary challenges facing senior management teams as they re-shape their organisations for stability and growth

+ Key initiatives emerging for each Individual and their Business will be captured at each stage they progress through each of the eight ‘Workout’ modules using a Business Gym Playbook

+ The sessions will define the essential foundations that drive a new level of personal and organisational agility together with core principles for embedding the market / customer responsiveness that is critical to winning and retaining business

+ The outcome will be a clear identification of the priority ‘Breakthrough Issues’ for both personal and business competence development and new opportunity pursuit

 

 the delivery

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Live Virtual

PROGRAMME DELIVERY
Prior to Programme Pre-Briefing - Overview / Initial Preparatory Reading / ‘Ten Point Health Check’
Each ‘Workout’ day will comprise two LiveVirtual Sessions (100 minutes). Each will in practice be divided into a series of ‘mini sessions’. These will be a blend of overview of personal development insights, key commercial principles, business ‘best practice’ plus headline implications for powerful business leadership
0 - 100 minutes Workout Part 1 Coaching Director led session including ‘individual’ / ‘breakout group’ team challenges
Break 100 - 160 Time to grab a refresher drink and snack
160 - 260 minutes Workout Part 2 Coaching Director led session including ‘individual’ / ‘breakout group’ team challenges
260 - 300 minutes Individual / small group ‘chat’ Immediate follow - on support / mini - coaching discussions with participant
Within one day Post Session Check-up Self-review plus briefing of preparatory reading for completion prior to next ‘Workout’ day
 

Business Gym Playbook

The process of each Workout session will identify a series of specific initiatives particularly focused on further developing Personal and Business Competence

 

+ The purpose of this Playbook document is to enable the individual to take a structured strategic overview of themselves and their businesses during the sessions and identify clear and powerful initiatives that will rapidly accelerate performance

+ It uses a series of analytical ‘tools’ / profiling frameworks and ‘health check’ questionnaires

+ It will focus on clearly identifying a series of headline ‘Breakthrough Issues’ that are the primary challenges facing the individual / business leadership team as they re-shape for powerful opportunity pursuit and longer term success

+ Each participant will be able to use the structure provided to capture:

> Defined ‘Breakthrough Issues’
> Key Objectives
> Planned Initiatives / Actions
> How Success will be Measured

 Session details

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+ Workout One IMPACT – Building Personal Performance


Practical approaches to focusing the individual personal development ’journey’ throughout the overall workout programme focusing on Capability, Credibility and Confidence Change Planning: 5 vital steps to planning and delivering positive change in the way you work and collaborate with your colleagues Personal Brand: 4 practical techniques for building your personal brand and magnifying your influence

+ Refining Capability


Q What differentiates ‘Star Business Athletes’ from the average performer in todays leading organisations? Defining and prioritising areas of personal development, together with practical tips and techniques for achieving rapid progress.
 

+ Workout Two MINDSET - Developing Boardroom Insight

The importance of re-defining Vision, Purpose and Focus in a changing world – the challenges of re-igniting the ‘S-curve’ of business growth

Clarity of focus on the ‘Fundamental Equation’ for Commercial Sector corporates that drives Executive Focus and Decision Taking

Developing skills, confidence and credibility when engaging with senior business executives. Examining the common characteristics of highly successful CxOs and considering the implications for shaping powerful business conversations with the C-Suite leaders

+ Refining Capability

Q What are the headline C-level challenges that will shape and focus ‘tomorrows’ high performing business?

Defining Vision, Goals and Business Drivers in a world of rapid and disruptive transformation

 

+ Workout Three FITNESS – Refining Corporate Capibility

Defining the essential factors that drive the success of high performing businesses

Recognition of the fundamental importance of corporate agility and the essential ‘trademarks’ of an agile organisation

Evaluation of the relative importance of these success drivers and analysis of the current level of effectiveness … using ‘Gap Analysis’ to highlight the ‘breakthrough issues’ that are essential areas of focus for building future performance

+ Refining Capability

Q What are the Core Drivers of Future Success, and where are the performance gaps?

What are the Priority Breakthrough Issues and Actions to drive organisational / business effectiveness and establish the essential competencies for future business sustainability and growth?
 

+ Workout Four TRANSFORMATION – Responding to Industry Transition

Applying a structured Corporate / Sector Profiling framework to identify the core issues and challenges facing the organisation:

Environmental Profiling – what are the primary factors impacting and shaping the industry

Industry Profiling – what are the core dynamics within the industry

Corporate Profiling – what are the fundamental priority areas of focus that will drive future strategic initiatives and actions

+ Refining Capability

Q What is the Segment / Corporate ‘landscape’ and what are the pressures and challenges?

Developing the skills and practical actions to define the Priority ‘Breakthrough Issues’ plus the Senior Executive ‘Hot Spots’ that will shape strategic intent and headline actions

 

+ Workout Five TACTICS – Creating the Customer Experience

Re-defining the established view of what Customer Experience is … and why it matters more than ever today ... using effective research and analysis to deliver deep insight at a customer level … prioritizing where to focus

Examining how ‘social’ has evolved as a channel and is dynamically influencing corporates and consumers with a focus on the opportunities / challenges for B2B and B2C engagement

Industry examples of those getting it right … and those that have some work to do!

+ Refining Capability

Q How do we transform our Customer Engagement Journey to win new customers and build loyalty plus advocacy

Benchmarking versus emerging best practice principles to clearly set priority actions to differentiate customer experience … thereby building business value

 

+ Workout Six ATTACK – Playing to Win

A structured approach to mapping ‘customer market segments’ and business ‘offering’ categories to identify existing and new ‘Strategic Business Units’ (SBU’s) on which to focus priority opportunity pursuit

Practical competitor benchmarking to highlight areas of strength and weakness and defining tactics to achieve advantage

Development of specific ‘Attack Plans’ to focus and accelerate new business capture

+ Refining Capability

Q What are the most attractive / highly winnable segments and customers on which to target business development, sales and pre-sales effort?

Shaping a pro-active and structured approach to win new segment growth and drive revenue capture

 

+ Workout Seven RESULTS – Using the Key Performance Metrics

Building a headline understanding of the essential Financial Key Performance Indicators (FKPI’s) used to profile and benchmark commercial sector business performance

Considering Financial Profiling KPI’s applied to differing industry sectors to identify specific business financial / commercial pressures and pin-point value creation opportunities

Directly relating REAL and RELEVANT propositions to business value drivers, specifically linked to identified Line of Business executive priorities

+ Refining Capability

Q How to ‘profile’ and gain insight into the commercial reality of a defined corporate / segment … Refining the language and skills to develop a specific value pursuit proposition / business case.

Shaping a directly relevant performance development strategy and key areas of tactical focus

 

+ Workout Eight STAYING ON TRACK – Leading Strategy ‘Roll-Out’

Reinforcing a step by step process to equipping leaders and executive teams to initiate rapid change, build momentum, engage people and assess business impact:

Setting clear goals for performance improvement

Agreeing business-wide action plans – ensuring an integrated approach and avoiding ‘silo’ behaviours

Explaining and inspiring – build understanding and motivation

Squaring the circle – initiatives, key milestones and maintaining momentum

Celebrate success ~ Learn from mistakes ~ Embed the NEXT NORMAL

+ Refining Capability

Q How to make sure that new strategies and plans become a business reality and drive day to day decision making and behaviour throughout your organisation?

Hard wiring new ways of working individually, in teams and across the business starting with the senior leadership team.

 

the Coaching team

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The programme coaching is delivered by a team of highly experienced Coaching Directors each of whom have delivered MBA based and similar  initiatives for many major businesses as a series of both Face to Face and LiveVirtual coaching sessions

 

Coaching Director – Mike Ashton

Mike is an MBA and a Fellow of the Chartered Institute of Marketing.

He has wide B2B and B2C experience with some of the world’s leading brands including Hilton International where he was Senior Vice President, global marketing and brand management.

Coaching Director – Louisa Moger

Louisa is an experienced Marketing Director with direct experience of leading change management initiatives and business transformation. Over 10 years leading a marketing consultancy business. Course Director for the Chartered Institute of Marketing Academy and teaching on Strategic Marketing and Marketing Leadership Programmes.

Coaching Director – Paul Elkin

Paul is an experienced Finance leader and Fellow of the Chartered Institute of Management Accountants. He has held a broad range of senior management roles in both public and varying private sector industries with UK and US businesses plus PwC Management Consultancy Services. Paul is Joint Managing Partner of TMMp.