Theme Eight – Strategic Choice … Balancing ‘Risk and Reward’

Practical approaches to strategic ‘option evaluation’ and risk assessment balancing potential financial attractiveness and emergent implementation risk factors 

Maintaining a clear focus on the four fundamental strategic questions that must be addressed 

  • Q1 Is it a fundamentally attractive market? 

  • Q2 Has the business got real competitive advantage? 

  • Q3 What is the financial attractiveness? 

  • Q4 What is the potential for success in implementation?   

Deborah Griffith