Theme Three – Marketing Strategy and Situation Analysis

Defining a ‘marketing consultancy’ structured approach and the practical ‘tools’ used to evaluate an organisation’s market situation and identify its market challenges. … portfolio mapping and consideration of the four fundamental growth strategies … benchmarking relative competitive position … the fundamental importance of managing customer experience 

Recognising the critical importance of a strong understanding of competitor capabilities and customer perceptions of their ‘offering’ as a foundation to winning business