The Executive MiniMBA

An intensive and highly stimulating insight into the analytical approaches and entrepreneurial thinking that underpin boardroom decision taking in today’s leading businesses.

 

 

This programme provides an intensive and highly stimulating insight into the analytical approaches and entrepreneurial thinking that underpin boardroom decision taking in today’s leading businesses. The coverage enables a deeper understanding of the mindset and priorities of ‘C’ level executives. It is a blend of boardroom thinking, business school insights and business consultancy analytics.

 

The content of the five days reflects a number of the core concepts that would be integrated within a full MBA programme of study but with a focus on the ‘toolkit’ that would be practically applied within commercial business decision taking.

 

Course Overview: The programme covers six primary elements:
Element One – Corporate Strategy

Element Two – Corporate Analysis and Competitive Positioning

Element Three – Market Analysis and Winning Business

Element Four – Market Communication

Element Five – Corporate Performance Profiling

Element Six – Implementing Change

 

These six elements are deliberately integrated and examine how corporates plan, review and take significant business decisions balancing the focus on strategic direction, winning business and delivering results. The programme is primarily commercial business focused although a number of the approaches are also directly relevant to public sector organizations.

 

The five days are highly active and thought provoking. Throughout the programme a series of live major corporates are used as case study organizations. It also provides the opportunity to analyse and reflect on the participants business at key points.

 

Who Should Take This Course: The course is relevant for all who wish to reinforce their business thinking skills and examine the dynamics of corporate decision taking. It is particularly applicable to those who are actively involved with client organizations in account management, pre-sales, sales or consultancy roles. It can also be completed as a ‘taster’ for those considering pursuing a full MBA qualification.

 

Objectives: This event is designed to:

• Provide participants with a practical and powerful ‘toolkit’ of approaches to business analysis

• Enable a greater insight into the factors that influence business decision taking

• Have a deeper understanding of corporate business dynamics, particularly reflecting the ‘C’ level mind-set • Directly support the ongoing personal and career development of the individual participant